Selfie Editing Apps Get a Lift During Social Distancing

blog.apptopia.com

In the past three months, the top face & body editing apps, or "selfie" editing apps, grew sessions 15% in the U.S. and 10% globally.

During this same time last year, these apps collectively saw 12% less downloads and 21% less daily active users (DAU) globally. This YoY growth signals a marked shift in user activity, which we can only assume is a result of social distancing. The apps that grew the fastest YoY are Facelab, Peachy, and FaceApp, increasing DAU 110%, 101% and 71%, respectively.

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