Spending on apps across Apple’s App Store and Google Play rose 34.5% at Christmas. That’s nearly double the growth rate of app spending at Christmas last year.
It’s just another sign that people cooped up at home trying to avoid Covid are spending more time on entertainment they can consume. Most of the spending went to mobile games.
Outside that, various entertainment apps including Tiktok did well. The top mobile game was Roblox. That should intensify anticipation for Roblox’s IPO, which the company delayed earlier this month amid an overheated IPO market.
Not that everyone is glued to their phone playing games. As the New York Times reported this week, print book sales rose nearly 8% this year.Read more...