For the love of God, please tell me what your company does

As the saying goes “If you can’t explain it simply you don’t understand it well enough.” And if you don’t understand your business well enough, you’ve got work to do.

This article nails it when it comes to the need to be completely clear with your customers as to what your company does.

More and more often, upon discovering a new company or product, I visit their website hoping to find out what it is they do, but instead get fed a mash of buzzwords about their “team” and “values”. And this isn’t a side dish—this is the main entrée of these sites, with a coherent explanation of the company’s products or services rarely occupying more than a footnote on the menu.


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