How Ford’s New CEO Plans To Beat Tesla, Uber, And Google

Katharine Schwab sat down with new Ford CEO Jim Hackett:

“This is part of the puzzle, which is trying to step back and say, how much of the nature of vehicles and transportation is mired in a past that was able to stay persistent for more than a few decades,” he says. “A past where what guided your vehicle was a driver, a past where what gave you a sense of rules and controls were traffic lights and stop signs and lines painted on streets. Those have lasted for a long, long time. That’s all going to change.”
He imagines a self-regulating city where cars may only be allowed in at certain times of the day, where the numbers of vehicles are limited because of congestion or carbon standards, where half-full delivery trucks will be turned away because the city can’t afford to give up the capacity on the road to a vehicle that isn’t entirely used. “The design of how that city wants to behave cannot be done in the analog system of painted lines on streets and stop signs,” Hackett says. “It’s not smart enough to regulate the equilibrium of what the city needs. Ford Motor Company has got a bright future in this because we build vehicles that will work in that system.”

While the move was abrupt, I think history will show the CEO change atop Ford to be a good one. Hackett has an unconventional background, but he's brilliant. I saw that up-close when he basically single-handedly turned around Michigan's football program as interim AD a few years back. It may seem unrelated, but I would not bet against this person. 


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