Twitter Is Working on a Snapchat-Style Video Sharing Tool

www.bloomberg.com

Intriguing headline, but as best as I can tell, this project is simply an effort to reduce the number of steps to share video on Twitter — and not a standalone Snapchat competitor, which is what I assumed from reading the headline. 

The San Francisco-based company has a working demo of the camera-centered product, according to people who have seen it, but the design hasn’t been finalized, nor has the timing of its debut. The tool could change significantly over the next several months, they said, asking not to be identified because the product hasn’t been publicly disclosed. The goal of the new feature is to entice people to share video clips of what’s happening around them. Twitter declined to comment.

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