The Mastermind Behind Chase’s Industry-Changing Sapphire Reserve Card Sets Her Sights on Banking

In 2017, Codispoti was promoted to oversee JPMorgan’s network of 5,200 branches. Once again, she’s been tasked with enticing millennials, who make up 61 percent of the consumer bank’s new customers. Codispoti has visions of offering advice centers, akin to Apple Inc.’s Genius Bar, where customers can discuss financial goals such as saving for retirement or buying a first home. 

Chase starting to adopt what I call the "SoFi" strategy, banking products offered through lifestyle experiences.


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