Project management and agile

How does project management fit into Agile software development? I don't know and that's why I read up with articles like this. Waterfall methods mean that you have to estimate stuff first and endlessly tweak deadlines to deliver on a time agreed with leadership. That doesn't sound right! User research tells us what we need to achieve and data tells us the opportunities to improve conversion. Why can't we just iterate, iterate, ITERATE?


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