The Rocket Of The The Subscription Economy

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No surprise then, that subscriptions overall are growing like a rocket, according to a yearly survey by subscription management provider Zuora. Subscription businesses have consistently grown 5-8x faster than traditional businesses, a long term trend that is only accelerated by lockdowns connected to the pandemic.

Some things are able to scale so fast. Take Hopin, an all-in-one events platform that you have probably never heard of. It grew from zero 12 months ago to $70m annual recurring revenue, and from 6 to 400 people. They began to host bigger events like The Atlantic Festival (37,000+ attendees from around the globe) and worked with organizations like the United Nations. Fueled by the pandemic, 80,000 organizations now use it. Demo here. They are recruiting so many people, it is terrifying :-)

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