COVID-19 Expected to Drive Higher Social Media Usage This Year

www.marketingcharts.com

with Instagram and Snapchat to Benefit!

As a result of the changing media environment, with adults spending more of their time indoors, eMarketer has significantly revised its forecast figures from when it last made its predictions in Q4 2019.

The earlier forecast expected time spent on social media sites to stick at 76 minutes per day from 2019 through 2021, but these new figures expect not only more time in 2020 (82 mins), but also in 2021 (80 mins) and 2022 (79 mins).

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