What success looks like at your firm ✅


A friend recently turned me on to David Baker's content. I started by reading his book The Business of Expertise (it's excellent and the typography is fire) and at the same time I've been devouring every bit of his content I can get my hands on.

It runs counter to all of the popular advice for building businesses. Everyone hypes up SaaS and product businesses. He's all about building a small, expert-based, customized service business. It's like reading all of my thoughts from the last 2 years of running Krit but laid out much more eloquently.


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