(1.) Pitchfork: Urbano reached critical mass in 2018. Now can it be normalized?


I'm a fan of Eduardo Cepeda's writing (the reggaeton historian!) which I've featured in the past and his piece for Pitchfork doesn't disappoint. Check it out and help share him share it. From the piece:

The rigid genre lines and calculated English-language crossovers of the past are gone, and what remains is a movement that’s bigger than many listeners even realize. Moving between reggaetón and dembow is a small step when you’re aiming for global domination.This year’s numbers suggest urbano is not so far off from that: The three most-streamed artists on Youtube worldwide were Ozuna, J Balvin, and Bad Bunny. On YouTube’s official song of the summer ranking, the top spot went to Cardi’s “I Like It,” which features Balvin and Bunny spitting in Spanish atop Latin boogaloo samples. 


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