Brad and Matty Matheson go noodling for catfish 😹🐟

This is an incredible video a whole year in the making. For anyone who doesn't know me personally (and therefore hasn't heard me wax poetic about it before) I'm a huge fan of the Bon Appetit YouTube channel. They do an incredible job of promoting the wacky and loveable chefs in their test kitchen.

In this video, two classically trained chefs go noodling for catfish. That's where you catch catfish with your bare hands... typically by sticking your hand in a catfish hole until they bite it. Their fans were clammering for this video for a whole year. I think we can learn a ton about marketing and community building from YouTube personalities. #marketing


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