What content marketing metrics actually matter? 📊

www.activecampaign.com

I'll be honest, I skimmed good parts of this article. But even so, it's still packed with good information (and links to other great sources). As a content marketing nerd content appeals to me in part because it's so hard to measure. I operate in most areas of life off of gut feel. That works with content. Make good content, keep trying to make it better, figure out the rest as you go.

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