But even with all of that improvement, NFL games still lagged. Pre-election, ratings were down 12 percent over the previous year. And after the election — and including the playoffs — they were down 5 percent, MoffettNathanson analyst Michael Nathanson notes.
Add it all up, and overall ratings were down 9 percent through the regular season and down 6 percent for the playoffs, Nathanson calculates.
We kept hearing how the NFL ratings declines were simply tied to the election. They would go back up after the hoopla died down. Nope.
The Super Bowl did very well, as expected, but not record-breaking. Despite all the Patriots intrigue -- and the fact that it ended up being an amazing game -- it was only the fifth most-watched game.Read more...