We are selling usability wrong. And it sucks.

userbrain.net

"What I’m actually talking about is the essence of the words we use to sell our services to others."  Markus Pirker talks about the use of buzzwords that flood our conversations daily. I find this in my work too, and Markus argues that we don't talk enough about emotion. User excitement and anticipation are somewhat lacking in conversations with colleagues. Let's just change that.

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