Attack Of The Micro Brands

medium.com

Enjoyed this piece by Scott Belsky:

When brands have access to such sophisticated data that they know what we want more than we do — reaching a commerce singularity of sorts — will brands be made for each of us? Which prompts the question, is brand affinity driven by our identification with the brand itself or its community of customers?

Much of the same tactics that gets Facebook in trouble, also happens to work... And Instagram, with these ad formats, is the real winner here (alongside these smart pop-up brands). 

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