Halfords pushes forward with data and personalisation

www.essentialretail.com

Halfords is executing a strategy to improve the collection of data to gain a "complete single view" of the customer. They've introduced eReceipts and email personalisation. A whole host of retailers are doing this because knowing more about the customer means they can order the right stock, improve customer service and identify problems within segments. I think personalisation is a force for good, but only tackled bit by bit.   

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