Adam Mosseri on Facebook’s Complicated Relationship with the Media

A refreshing take from the head of Facebook's News Feed: 

Mosseri also said that publishers should think differently about the audience they reach on Facebook versus those who come to their site. “There’s a big difference between someone who consumes something passively as they’re scrolling through something vs someone who goes to your site directly,” he said. “Facebook might be the majority of your traffic, but not the majority of people who care deeply about your content.”


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