Extracting your “Product Story” to build a solution that sticks 🎯

medium.com

In 2010 entrepreneur Dan Martell was visiting a friend at Twitter and got introduced to Josh Elman who had recently been hired to help improve Twitter’s onboarding experience. What he learned that day forever changed his thoughts on how he looked at building a product. Even though he had studied marketing and all aspects of viral growth, Dan had never heard anyone explain it to him in this context. Here’s what happened…

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