Is Crowdfunding the Right Move for Established Brands?

www.shopify.co.uk

This topic is so on-point now. I'm learning more about a number of established brands and can't help thinking that they're not being bold enough. The stunning thing is, some don't feel that they need to be. With the raft of Kickstarters that I've seen recently (including the very successful campaign for Vulpine), crowdfunding isn't just a way to source investment - it can do wonders for marketing and pr.

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