View full issue

This link was published in:

Issue #14

by Ross Chapman


The Inside Story of Uber's Radical Rebranding

I mentioned Uber earlier. Here's the Wired article about how the redesign came about, about the bits and the atoms. What I find fascinating is that, when they put out the call to design agencies, none of the "got" what they were trying to achieve. I thought we were past the point of agencies doing what they wanted for their portfolio and instead understanding the client! Hay-ho - a good read. Inspiration can come from anywhere - and in Uber's case, one of the designer's bathrooms!


Want to receive more content like this in your inbox?