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Issue #24

by Ross Chapman


Anticipatory Design: When There’s Too Much to Choose From

"The way digital design is headed, it’s no longer unreasonable for users to expect the interface to know and accurately predict our desired actions." Personalisation is hot. Amazon have pretty much nailed it (generally), and everyone else is playing catch-up. Buy presenting users things we know they'll be interested in and less general stuff, we give them fewer choices, which is a real usability improvement.


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