Facebook is making its first serious move to monetize WhatsApp


Due to an oversight, I forgot to include this important item from my colleague Shannon Liao in yesterday's newsletter. Businesses can now pay to message users, opening up WhatsApp's first real potential source of revenue — assuming anyone wants to interact with businesses in this way. Given the way that's played out on Messenger, I'm skeptical. But I was also skeptical that WhatsApp's brutalist take on Snapchat stories would succeed, and it's now the most-used such format in the world. So I would believe anything about WhatsApp's revenue opportunities, basically.


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