Chip Cards Make Gains, but the U.S. Still Lags Most of the World in EMV Adoption

www.digitaltransactions.net

Chip card penetration continues to increase here in the US, yet we are still staggeringly behind the rest of the world when it comes to adoption. A mere 53% of transactions done in 2019 were chip-on-chip - which indicates both the card and the POS terminal had the relevant EMV technology - compared to as high as 97.3% in other markets. With all the consolidation in payments of late, an easy initiative to drive revenue should simply be to focus on converting the remaining merchants over to chip and pin technology.

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