JCPenney explains why it dropped Apple Pay

JCPenney quietly ditched Apple Pay this month, tweeting out the news in response to a customer question. JCPenney had first rolled out Apple Pay into testing in 2015, then expanded to all its U.S. stores the following year, and later to its mobile app. Now it’s gone from all of them. JCP followed up later noting that due to the EMV mandate requirement that all terminals be upgraded to be compliant with the contactless chip certification, they had to turn it off. Sure, that’s why you took it out of the mobile app...Ultimately this is about data, and when customers use Apple Pay, retailers don't get as much. Worth watching to see if anyone else drops Apple Pay in the coming weeks.


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