How Complex entered the race to earn revenue from audience insights

digiday.com

Recent industry developments have made it crucial for publishers to understand and showcase the value of their first-party audience. Digiday reported on how Complex, a niche media network that targets the millennial and Gen-Z audience, built its own audience insights panel, called Complex Collective, to bypass the guessing games and boost its offerings to advertisers by giving them more information on key demographics.

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