Wat YouTube is voor Google, is Instagram voor Facebook

www.bloomberg.com

Advertenties op Instagram leverden het afgelopen jaar 20 miljard dollar op, zeggen bronnen rondom Facebook. En in tegenstelling tot bij YouTube krijgen de gebruikers daar geen cent van.

Instagram had no model for bringing in revenue when it was acquired by Facebook. Now, the app makes money the same way Facebook does: by selling advertisements that look like regular posts in the app’s main feed and in disappearing “stories” posts. Facebook has increased the frequency of ads on Instagram in the past couple of years, to help bolster the company’s sales as Facebook’s news feed becomes more saturated with marketing posts.

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