The Walk in the Woods - Short Term Growth, Long Term Abundance

Doug Wilson writes: "You’ve likely spent time and effort defining your company’s long-term strategy, but what’s your time horizon when you think about the long term?  Maybe three to five years?  I would call that a medium term focus. Yvon Chouinard, the founder and owner of Patagonia, was experiencing very fast revenue growth. The company had the opportunity to expand into multiple worldwide retail chains.  It would have launched the business on a major growth spurt.  Instead, Chouniard and his team stepped back and said, “Whoa - let’s take a look at who we are and what we want to accomplish in this world as a company - over the very long term.”


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