Google's New Ad Blocker Changed the Web Before It Even Switched On

Google is going to start blocking shitty ads by default. Presumably this doesn't include their own shitty ads. 

But even if Chrome never blocks ads on a page you visit, Google's move has already affected the web. The company notified sites in advance that they would be subject to the filtering, and 42 percent made preemptive changes, the spokesperson says, including Forbes, Los Angeles Times, Chicago Tribune, and In Touch Weekly.


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