150 of the Best B2B Case Study Examples - The DocSend Blog

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"When it’s time to create new case studies where do product marketers and sales enablement professionals look for inspiration? Often we download competitor case studies or look at ones that we produced in prior roles. This leads to uninspired, undifferentiated case studies that get forgotten as soon as they’re read. The purpose of a case study is to make your product or service stand out – so why would you want to model yours after a direct competitor? If your collateral doesn’t differentiate your solution and make an impact on the buyer, your case studies aren’t doing their job."

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