When Fear Is a Competitive Advantage — 4 Steps to Make It Work for You


"The most successful entrepreneurs tend to run toward uncertainty and threat instead of running away. Why? The reason, at least according to psychologists, is that successful entrepreneurs tend to have one mindset about fear that the rest of us simply don’t share, at least not to the same extent: If harnessed in the right ways, understanding our fears and anxieties can lead us to breakthrough self-discoveries, innovation, and creativity. For exceptional entrepreneurs, noticing fear is a competitive advantage; it’s an emotion that we dive into with curiosity, passion, and a hunger for exponential growth."


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