Hollywood’s Summer of Extremes: Megahits, Superflops and Little Else

www.nytimes.com

To me, the most interesting angle here is the notion that no one goes to the movies anymore just to go. Perhaps not too surprising when you think about it -- in 2016 -- but this used to be a thing. People would go to a movie theater and decide then and there what they were going to see. These days, most people only go if they have something they specifically want to see. Interesting change over time...

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