Following Spotify playlist curators around New York’s live music scene

Why would someone whose job relies on data, and whose product doesn’t have any relevance in a live space, need to see the acts they 'program' on their playlists in person? She seems a little confused by the question. “All the curators are involved in actually seeing the music too,” she tells me, furrowing her brow. Sure. But why would Spotify care how people interact with music when they’re not on Spotify? “Hearing the music on a computer is one-dimensional. We need to see how real people interact with it,” she sort-of explains, without quite getting at the question of why Spotify cares.

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