Wells Fargo Announces a Mobile-First Banking Experience to Encourage Financial Health | Business Wirewww.businesswire.com
Combining personal finance management tools with Wells Fargo banking, the Greenhouse experience will help consumers pay bills on time, spend confidently, and start to build a savings cushion — all while providing personalized insights through artificial intelligence to help them stay on track. Greenhouse, a standalone mobile app, will be available in a limited, national pilot in the first quarter of 2018 and will launch for Apple iPhone® users during the first half of 2018.
The So What: Just one week after Chase announced their stand-alone banking app focused on millennials, Wells Fargo does the same with Greenhouse. Focus is centered around a personal financial management tool + "AI-driven" insights. We're starting to the first wave of banks borrow features that have been prevalent across retail fintech applications for a while now and repackage with bank branding.