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surprise

by Kostya Kimlat

 

Leadership And The Power Of Surprise

www.forbes.com

Magicians know inherently what science is now explaining—that adding an element of surprise in our communications can actually help us deliver our messages more effectively.

When we are able to surprise an audience with a twist or reveal in our story or presentation, we force them to pay attention and be present in the moment. Surprise hijacks all of our mental processes and pulls our focus into one thing.

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