ROI Does Not Apply

medium.com

ROI is an industrial age term, applicable to companies that manufacture things in factories. That era is now over. 

In every project kickoff, I ask "how are we going to measure that we're doing a good job." It's the simplist I can put any form of KPI or success metrics. Normally it is met with silence! If you're interested in ROI not being a measure, also google NPS - that's not accurate either!

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