Singapore computer vision company Trax raises $64m in Warburg Pincus-led round

Trax – which is headquartered in Singapore and has an R&D facility in Israel – offers a number of products built around its core computer vision technology. It uses image recognition software to extract and analyse data from visual information and derive insights from it. Trax has applied this in a retail context to help consumer packaged goods (CPG) companies keep track of their products on store shelves and to understand how in-store product placement can impact sales.


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