How to Sell a Data Product.

How do you, as a data entrepreneur cut through the noise and land your first 20 data customers? We’ve talked to 50+ data leaders and practitioners and here’s some of our tips.

Are you building (or considering building) a new data product? I know more than a few readers are. This post is practical and short, covering:

• The Value Proposition: What are the biggest pain points for data leaders?
• The Go-To-Market: How do you sell your product to data leaders?
• The Evaluation: How do data leaders evaluate new products?