"Editors will become vital in newsletters" - Esther Kezia Thorpe - Media Voices

Esther Kezia Thorpe is a freelance media analyst. This is what she thinks 2021 has in store for newsletters:

I think the role of an editor in newsletters will become vital in 2021. I don't mean just someone to curate articles and check spelling, but a proper cut-and-refine editor. We've seen so many people launch their own personal newsletters this year - paid and unpaid - but the role of an editor is usually missing. As more of these newsletters come up, the well-edited, carefully crafted pieces will (hopefully) be the ones that do better, especially in the paid newsletter space, than those people who just blast a train of thought into people's inboxes.