The Evolution of The Economist’s Social Media Team

The Economist is ahead of most news organisations. In stead of fostering silos, they align efforts between editorial and the marketing teams to get more readers to subscribe. They now work with the marketing teams daily to identify the types of content and formats that resonate with our most engaged social-media fans, and to target them with subscription messages. Just one example of many learnings from the social media team at the Economist in this article. 


Want to receive more content like this in your inbox?