How much news makes it into people’s Facebook feeds? Our experiment suggests not much

Here's a worthy but flawed Nieman Lab experiment that looked at the first 10 posts in the News Feeds of 402 people to determine how much news they saw:

Half the people in our survey saw no news at all in the first 10 posts — even using an extremely generous definition of “news” (from celebrity gossip to sports scores to history-based explainers, across all mediums; our count included any news shared by the publishers themselves, other pages, or individuals, and sponsored publisher content).

My methodological critique: most people view more than 10 posts on a single visit to the News Feed, and they visit multiple times per day. So it's hard to extrapolate much from the data.


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