Wells Fargo targets post-boomer customers with robo-adviser


Wells Fargo Inc on Monday launched a new robo-adviser to give first-time investors a low-cost option to invest, joining other financial firms in the hunt for tech-savvy customers looking to enter the markets.

The So What:  Looks like SigFig has pivoted their product offerings to a white-labeled robo-adviser platform for financial institutions. Bank partnerships and product launches are notorious slow (and difficult...but that's a column for another time), but looks like some partnerships are starting to hit primetime from the past couple of years.


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