Wells Fargo targets post-boomer customers with robo-adviser

www.reuters.com

Wells Fargo Inc on Monday launched a new robo-adviser to give first-time investors a low-cost option to invest, joining other financial firms in the hunt for tech-savvy customers looking to enter the markets.

The So What:  Looks like SigFig has pivoted their product offerings to a white-labeled robo-adviser platform for financial institutions. Bank partnerships and product launches are notorious slow (and difficult...but that's a column for another time), but looks like some partnerships are starting to hit primetime from the past couple of years.

Read more...
Linkedin

Want to receive more content like this in your inbox?