One more DIY medical device. This is one of the next frontiers for pharma companies. In that case what's interesting is the social/psychological aspect again. With no fear of being judged by a fellow human being (i.e. the doctor) people might test themselves much more easily. These devices are also going to be the place where a big marketing war will happen: once a positive diagnosis has been established, the patient needs to be directed to a nearby health professional. Who will that be? A Google result page, with sponsored results?

An affordable, easy to use medical device that enables painless and rapid testing for the 4 most common curable STDs (syphilis, gonorrhea, trichomoniasis and chlamydia infection) in one test. Results are automatically shown in Hoope app where users can find valuable information regarding sexual health and follow up recommendations to their test results.


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