To Keep Their Best Millennials, Companies Need A Social Purpose

"But most bosses, it turns out, have no idea what purpose means." Especially difficult in businesses pre-internet. "The CEO is thinking it's really around business development and revenue generation. Then the employees are saying 'We don't care about that part.' They want something to bring meaning to what they do, and that can give them a strong sense of community," says Shannon Schuyler, PwC's chief purpose officer.


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