Customer Development & The Anti-Library - Knowing The Unknowns

"Every new conversation with a customer, opens up a new perspective. A new thought. A new idea. A new anti-library. Steve Blank calls it customer development.

We decided to dig a bit deeper on what customer development is all about - gathering insights from the one who pioneered it, the ones who have successfully done it, one in the trenches, in the process, a book and a movie."


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