Inside Apple Music's Second Act

The music business is very hard, but making $10B - $15B in profit a quarter helps... (At the very least, helps you forget how hard it is.)

One tidbit from Reggie Ugwu on how Apple Music's machine curation works:

"If you gave high ratings to a song or album in your old iTunes library, or just played it a lot more than others, you’ll find that behavior reflected in your My Favorites Mix. Meanwhile, the My New Music Mix algorithm serves recently released songs — as well as songs that Apple Music knows you haven’t played before — that the service’s music experts have flagged as similar to others in your taste profile. Apple Music executives suggested even more personalized playlists will follow in the series; but only after prototypes have been thoroughly vetted, with all conceivable outcomes given careful consideration."

Did not realize this, but make sense. And I, like a lot of people, have a lot of music history in iTunes...


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