Apple is Targeting April to Launch New Video Service, But...

Speaking of Apple and services, Alex Sherman has some new details about the aforementioned forthcoming TV offering:

Apple is aiming to launch service in April or early May. It will allow customers to sign up for existing digital streaming products and watch them in the iOS TV application, similar to Amazon's Prime Video Channels.
Lions Gate's Starz; CBS, which owns Showtime; and Viacom are expected to offer subscription streaming services on the Apple platform, according to people familiar with the matter, who asked not to be named because the discussions are private.
HBO may join its premium network brethren but isn't as far along in discussions with Apple, one of the people said. Apple hasn't offered HBO the same terms that Amazon offered, said the person.

Another service likely not joining: Netflix. Again, the issues seem to be about revenue splits and data sharing -- or lack thereof. Anyway, this all sounds like almost exactly what I figured Apple would end up doing back in 2017.


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