Journalistieke producten moeten nog persoonlijker worden

Renée Kaplan, head of digital editorial development bij The Financial Times:

The future of news media is one in which we deliver more than what subscribers think they paid for. We compete with not only other similar news media but every kind of frictionless and dynamically adaptive content experience that users get from all the other content apps on their phones. As always — for better or for worse — excellent journalism, even the perfect customized mix of journalism, isn’t enough anymore. Ideally, like Samantha, we need to learn how to anticipate a specific kind of content need and develop an adapted editorial product for it: the capacity to offer our journalism in a content experience suitable to any (ideally all!) of a user’s needs.

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