Anthony Noto’s Mission as SoFi CEO: Get the Startup Ready to Go Public - Bloomberg

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Anthony Noto, the new chief executive officer of Social Finance Inc., is looking to steer the company out of crisis and get it in shape for a potential initial public offering. Noto wants to create a broad online financial-service company, adding checking and savings accounts and wealth management to the main business of refinancing student loans.

More competition in the consumer fintech space. Aka banking keywords just keep on getting more and more expensive...

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