Why the new Google Podcasts app is a big deal: and why there are no auto-downloads


In spite of Apple devices being responsible for about 60% of podcast downloads, Apple has a less than 20% share of the global smartphone market. Android has well over 80%. And for the first time, Android devices have a proper in-built podcast experience. Even in the US, Android has 53.3% market share.
If podcasters grasp this opportunity correctly, it could at least double podcast downloads.


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